In the last part, we talked about how you can take your logo to the next level. What if you’re not sure about your logo or you don’t have any? Let’s take a look at how to design a successful logo for marketing.

In the business world of companies, there is perhaps no business owner who would never think about the name and logo of his company. In some areas the logo is more important, in others less, but it depends a lot on what product the company creates or sells.

Marketing logo is usually the first thing the customer sees, and thus creates the first impression of the whole company. Every entrepreneur, especially today, should make sure that the potential customer perceives him positively at first glance.

Let’s look at the individual parts of creating a marketing logo and how they affect the final feeling and overall sympathy or antipathy.

Company name

Everything starts with the name and everyone understands its importance. When, for example, an insurance company is called “Fright: your fear = our money”, it is clear that such honesty is not entirely appropriate and will not attract many clients. But let’s look away from how to choose a good name (which we will cover in the next episode), and let’s go straight to the phase of already having chosen a good name.

Image creation and overall impression

First of all, after choosing the name, we have to pay attention to the topic of what we really want to say with the logo. Are you a serious company? Do you want to give the impression of luxury? Are you punk? Do you like technology? Do you sell food?

At this stage, we will ask you to answer the following questions:

1. What will the logo entail? Is it purely the name of the company, or is it going to be on displayed a product? Is the use likely to expanded in the future?
2. What is the target group – by age, income, location, ambitions?
3. How do we want for the customer to remember the logo? Adjectives work best for this – cute, reliable, stylish, luxurious, etc.
4. Where will the logo be used? Most likely it will be used both online and in print but we are also interested in edge cases. Are we working with unusually small/large formats, or special materials?
5. What is the main competition? How do they present themselves? It is advisable to come up with at least 3 examples.
6. What logo in your industry do you like? Why? Do you want to take a similar path or differentiate yourself?
7. Do you have a corporate (or preferred) color?

We direct all our projects and clients towards video, because it can fresh up your promotion the most. As Chili con Film, we work with a number of professionals, including graphic artists and designers who have extensive experience with static graphics. If you want to liven up your project with video do not hesitate to contact us when creating your logo, so we can work out both under one roof.

All logos in the article are examples of our work.

Previous part: Strengthen your brand with logo animation

©2020 ~ Michal Sodek